Whale launches SDP to open a new sector for field data

On 13 May, Whale, a professional omnichannel digital marketing operation platform, successfully held the spring live demo day named 2022 SEAWORLD [Experience Online and Offline Fields, Release Space Value with Data]. At the meeting, Whale released a new solution based on [Field] data analysis of commercial space - SDP · Space Data Platform.

This is a milestone product for Whale in the aspect of the [Field] data and a new sector in the field of space digitalization. In the future, SDP will help brands advance their digital development within the integrated online and offline [Fields].

Now, in the new consumption era dominated by [Customer, Content and Space], CDP is necessary for analysis of the data about people, and DAM applies to the asset management. With the evolution of various domestic online marketing models, live e-commerce and offline shopping models, and the trend of [Online and Offline] consumer linkage, there is also a new change in the [Marketing Field] of brands and the [Shopping Field] of consumers.

In this context, Whale, after years of continuous technology exploration and based on its best practices, responds to the urgent needs of brands seeking digital transformation, redefines the concept of [Space] and unleashes the value of [Space] with the launch of SDP.

Whale SDP solution is not only applicable to the offline, but also creates a fully connected online and offline commercial space, shaping a 3D complete [Space] data image.

In short, SDP manages all touchpoints in the consumption process throughout the full lifecycle of brand space management by [Analytics] as the technical support, [MAP] as the intelligent execution and closure of marketing operations and focusing on the digital needs of brands. While accelerating the digital strategy layout of commercial space, it gains insights into the whole shopping process, deeply optimizes the overall operation of commercial space, and maximizes the efficiency of people, field and space.

"Brands need to use data to know about each live broadcast and the operation efficiency of stores; only data-driven brand marketing operations are the best practices." At the demo day, Mr. Ye Shengxuan, Founder & CEO of Whale, said in his talk that the three key points of [Omnichannel, Collaboration and Data] are indispensable to a sound [Online and Offline] integration and to form a brand's unique [Field]. Whale's digital system is the best practice for these three key words, and SDP is undoubtedly the product that can perfectly combine the three.

Whale's [Analytics] provides a strong technical support for the development and implementation of SDP solution. At the demo day, Liu Jia, Whale's product leader, said that "Analytical includes analysis engines such as event analysis, attribution analysis, funnel analysis, component analysis, path analysis and retention analysis, which provide insights and understanding of the data; it combines with the intelligent warning and intelligent prediction functions to make data more friendly and usable, which can address the needs of brands in marketing effectiveness analysis, conversion analysis, marketing attribution and user experience analysis."

At the same time, SDP has excellent performance from offline customer attraction to online private traffic retention, from store visits statistics and analysis to online inspection, and from data analysis to marketing guidance. "SDP is built based on the three core technologies of AI, IoT and Data, which have been developed by Whale for many years, and form SDP's powerful data perception, data analysis and intelligent judgment. With them, SDP helps achieve the digital and intelligence driving." Xie Shukun, Whale's CTO, said when sharing the five application scenarios of SDP in the field.

In addition, the Smart Space in A New Era · SDP White Paper (hereinafter referred to as the "White Paper"), jointly released by the International Research Center for Data Analytics and Management of Zhejiang University and Whale, was also presented for the first time at demo day. Guan Herong, Whale's CGO, explained this document in detail. He mentioned that designing a good MOT (Moment of Truth) for each key moment to provide customers with an experience beyond expectations is a key factor in building an offline smart space. The White Paper explores the potential value of brands in offline commercial spaces, and deeply analyzes the great business value and prospects of SDP in the field of offline space services with a long report.

The launched [SDP · Space Data Platform] carries the profound technology accumulation and solid practice of Whale's big production and research team, offering a new direction for brands to drive sustainable business growth and injecting a new vitality of growth into the space business. In the past five years, All in Brands has accompanied 300+ famous brands to development their digitalization. We are also urgently looking forward to the novel [SDP], where space and data play a key role in the development of the field and space of brands!