The increasingly competitive new retail environment in China is causing more giants to explore both online and offline markets. At the same time, offline stores are gradually developing into experience centers. As the largest retailer in Europe, Carrefour keeps developing the smart retail, and has taken a series of measures for innovation and digital transformation of stores.

How can customers experience interactive and innovative ideas about the goods on display to enhance customers' interactive experience in offline stores? How to quantify the actual effectiveness of brand advertising position and content marketing and increase the purchase conversion rate? These will pose even higher demands and challenges to Carrefour's digital operation and innovation.

Under this market context and based on smart digital display, Whale cooperates with Carrefour to enrich the interaction forms between customers and goods with scientific means, and display new products, promotions, ads and other contents for customers in a sufficient and vivid manner. Through the integration of DAM, Analytics and device management, it helps offline stores to advertise and interactively convert marketing messages. Ultimately, it realizes the deep online and offline integration to reconstruct the relationship among customers, goods and space, meet demands of users, and enhance the maximum conversion of visits.

Hi-tech and interactive display mode: It enables to trigger the interaction immediately when a customer approaches the smart digital display shelf, including AR interaction, to attract the customer to extend the duration of stay in front of the shelf. When the customer touches a product, the interactive screen will immediately display the product details page, exclusive offers and other information to help the customer select relevant products. Brands no longer rely on shopping guides that sell goods or communicate brand ideas and consumer information, but use the shelf as a virtual shopping guide.

Unified management and pushing of online and offline marketing contents: Whale uses DAM to unify the management and pushing of online and offline contents and to better manage and assist in effective exposure and synchronization of brand promotion information in promotion activities. DAM supports operational staff to unify SKUs, inventory, pricing, content and marketing online and offline. For example, online promotions can be synchronized to offline screens in real time; different dynamic interactions can also be generated quickly and pushed to all screens with one click.

Data-based analysis of digital display positions to monitor and analyze the store visits: Whale integrates device management platform and Analytics to enable unified terminal device management, real-time data statistics and analysis. Through the data system, Carrefour can monitor and count in-store and out-store visits, customer profiles (e.g., gender, age), thermal imaging map, sequence diagram, and even brands' online and offline unified behavioral traces and sales funnels in real time, helping retailers and brands obtain primary data offline and supporting real-time analysis and presentation of the data, to enable brands in Carrefour to achieve maximum conversion of visits.

In this cooperation, Whale assisted Carrefour in providing 70+ digital display positions for 14 domestic and international brands such as L'Oreal, Inoherb and Pechoin. Whale has digitally upgraded Carrefour stores to diversify smart digital display of cosmetics and digital product display in stores. The combination of display terminal data and business helps the duration of stay of customers in offline stores up by 200%, increases the content operation efficiency of digital shelf screen by 500%, which significantly improve the management efficiency and innovation of brands in stores.

Carrefour is trying its best to implement digital innovation. The smart retail of Carrefour is supported by the comprehensive upgrade in digital precision operation of stores, which boosts a rapid and sustainable development of brands in new retail where the competition is fierce.