Singapore, June 23, 2022 - Whale, as a professional Omnichannel Digital Marketing Operation Platform established in China, has announced its participation in Seamless Asia 2022 on 22 June. Kevin Guan, the Chief Growth Officer of Whale attended this event as the panelist to discuss the topic of Unclok Omnichannel Scenes Data Black Box together with many professionals in the retail industry.

On 13 May, Whale, a professional omnichannel digital marketing operation platform, successfully held the spring live demo day named 2022 SEAWORLD [Experience Online and Offline Fields, Release Space Value with Data]. At the meeting, Whale released a new solution based on [Field] data analysis of commercial space - SDP · Space Data Platform.

Martech is one of the hot concepts in recent years. There are more than 1,000 Martech companies in China. In the marketing field focusing on online data, CDP, DSP and other fashionable concepts, Whale, which has been established for 5 years, has proposed the concept of SDP for the first time, to form a closed loop with online and offline data and open the [Last Mile] in the Martech industry.

Unilever, one of the FMCG giants, is also actively developing digital retailing. At the beginning of 2019, Whale participated in the second Unilever Innovation Day for the first time with its project Future Digital Store, which drew attentions from many business sectors, and then started the cooperation with Unilever. As of September 2020, Unilever has deployed Whale smart display devices in its supermarkets.