XiBei -

XiBei

Inject a strong impetus to improve the operation and management efficiency of Xibei stores, empower their screen digitalization, and bring a new experience.

Background

At present, Xibei has nearly 400 stores in 59 cities across the country, and more than 4,000 screens need to be managed, which is also very difficult to manage.
Needs

Form a central scheduling control system to manage screen content in a unified manner, and place the screen at the right time to play the right content.

Solutions & Value

On the hardware side, access to Whale Hub Feather to reduce digital upgrade costs

One person can remotely control all screens and control screen content.

During the same time period, different screens in the store display different content to the outside world, delivering information to customers in multiple dimensions.

Use the digital asset management system for multiple uses on one screen to maximize the commercial value of each screen.

Screen monitoring at all points through DMS reduces equipment maintenance time from 7 days to 24 hours.

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"The cooperation with Xibei is an accumulation of experience and technology in the field of catering digitalization, which injects a strong impetus to improve the operation and management efficiency of Xibei stores, empowers the digitalization of its screens, and brings a new experience. "

- Whale

How to efficiently manage more than 4000 screens

In the digital age, catering stores are also becoming more and more popular. Every brand wants to maximize the amount of information received by people in the shortest time and leave an impression on the audience. Xibei has nearly 400 stores in 59 cities across the country, and has installed more than 4,000 screens.

How to manage the screen content uniformly by the central dispatching control system to meet the increasingly complex dispatching needs has become an urgent problem. Based on Xibei's needs, the first step suggested by Whale is to upgrade the hardware intelligently.

However, the cost of uniform replacement or configuration of smart screens is high, so Whale has connected the Whale Hub Feather edge computing unit to Xibei's original screen to help it reduce at least half the cost of digital upgrades.

Next, one person can remotely control all the screens, control the screen content, and set the playback rules of the screen content without the need for the clerk to perform manual operations in the store. The efficiency is much higher than 10 times. In addition, at the same time period, different screens in the store can display different content to the outside world to achieve the purpose of delivering information to customers in multiple dimensions.

The Whale digital asset management system can realize the playback of special content by setting the main playback line and the insertion line. It also supports custom interactive pages, rich screen content display styles, and supports pictures, videos, external links, H5, scrolling comments, etc.

Content components to maximize the commercial value of one screen with multiple uses. Through the DMS equipment management system, Whale can monitor the screens of all points, which can not only improve the management efficiency, but also achieve real-time supervision.

In the event of abnormal equipment conditions, Whale can solve the problem within 24 hours of the past 7 days of maintenance time. In the digital age, Xibei hopes that a screen that plays the right content in the right place can become a "living signboard" in the restaurant's literal sense.