Recently, Midea is undergoing a digital upgrade and has launched a retail laboratory serving Midea's offline stores, which is a digital store used by Midea to explore how technology can optimize people's shopping experience and improve business operations.

Midea united with whale to create a new offline retail solution based on digital technology. Inside the store, whale has deployed a passenger flow system, security system, sensors, interactive screens and inventory counting system that integrates artificial intelligence algorithms, greatly improving the operation efficiency of the store.

The passenger flow analysis system arranged by whale in the Midea retail laboratory obtains the data of entrance passenger flow, in store passenger flow, passenger flow moving line, thermal area and so on through artificial intelligence algorithm technology, meets the passenger flow statistics under complex scenarios, and obtains more operation strategies from the statistical data. At the same time, different theme areas or commodity shelves are divided within the store to evaluate the attractiveness of a single area to customers, so that operators can adjust the display mode of shelves.

The NPs online burying points arranged by whale can classify the existing customer sources of the store. When customers enter the store to select products and browse through small programs, they can timely record the customer attributes, master the customer browsing path, and manage the customers by labels, so that the shopping guide can quickly grasp the customer's consumption preferences and trends, and make corresponding adjustments to the crowd during activity arrangement and promotion.

In this digital upgrade, whale's large screen content management system has played an important role. It does not require manual operation by shop assistants. One person can control all screens, control screen content, set screen content playback rules, and increase efficiency by 10 times. It frees employees from daily repetitive work. It also acts as a shopping guide.

At the same time, the whale price tag system can quickly enable the background management capability of electronic price tags, including page configuration, template adjustment, price switching, etc. as a standard configuration for new retail players, it can help the brand to manage prices uniformly and effectively avoid the embarrassment of different prices.

With the help of whale's inventory management system, employees can master the stock out and store sales of a single SKU and timely replenish the inventory, and have a clear understanding of the turnover time and efficiency of a single commodity.

Midea has more than 50 years of store operation experience. Technology enables the brand to better understand the business in real life, integrate all online and offline information, and create greater value in the consumer experience and employee experience after analysis and processing.